Time magazine has named US pop superstar Taylor Swift as its person of the year, calling the musical force of nature the “hero of her own story.”
Swift found “a way to transcend borders and be a source of light … Swift is the rare person who is both the writer and hero of her own story,” Time editor-in-chief Sam Jacobs wrote.
”Much of what Swift accomplished in 2023 exists beyond measurement. She mapped her journey and shared the results with the world: she committed to validating the dreams, feelings, and experiences of people, especially women, who felt overlooked and regularly underestimated.”
The huge US$92.8 million (HK$723.84 million) opening earlier this year of Swift’s The Eras Tour film set the tone for the Cruel Summer singer’s 2023.
Swift’s blossoming romance with Kansas City Chiefs tight end Travis Kelce has also brought the NFL a whole new wave of fans as her hundreds of millions of social media followers checked out her new squeeze.
”For building a world of her own that made a place for so many, for spinning her story into a global legend, for bringing joy to a society desperately in need of it, Taylor Swift is Time’s 2023 Person of the Year,” Jacobs said.
The Eras tour currently has more than 145 dates. Each concert generates US$13 million in revenue, which would bring the tour total to around US$1.9 billion.
No artist or group has previously crossed the symbolic billion-dollar threshold.
Swift’s defining tool has proved to be social media, through which she regularly interacts with fans.
Born in Pennsylvania, Swift started writing country songs on guitar in her early teens. After winning a growing mainstream audience for her introspective country songs, Swift switched to a thoroughly pop direction for her fifth studio album – 1989.
”What makes Swift a cultural phenomenon is not only her musical prowess and versatility but the trademark authenticity she puts on each note and verse,” Forbes magazine.
AGENCE FRANCE-PRESSE
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