Following the success of its direct-marketing launch in June – which saw a waitlist of over 30,000 and a month’s stock sold in the first 24 hours – Lyma has partnered with Joyce Beauty to sell its products in Hong Kong. Customers can consult experts on how the products work together to tackle aging at its source.
Said founder Lucy Goff: “We’re working with the best retailers in the world, who truly understand and believe in the ethos of our products and have a proven track record of success with selling the Lyma Laser and/or supplement. We can’t wait to hear the reaction from even more customers around the world.”
The best introduction to the brand is the Skincare Serum and Cream Starter Kit (HK$4,950 ), available at lyma.life and Joyce Beauty counters.
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